In this episode, we explore the incredible journey of Jimmy Smith, who is an extremely versatile & passionate cyclist. From growing up on the big island of Hawaii & relocating to the mainland as a teenager in Springfield, MO & spend...

Join us as we dive into the flavorful world of Phunbar with founder Jason Cartwright, as he shares the story behind his journey from crafting bars as a side hustle to building his vision into a full fledged business which he founded in 2022 whe...

In this episode of Scared Of Normal we cover why the podcast has been dormant, what we've been up to day to day here at Traction, what's to come, & some of the big moves we've made over the last 6 months. We're also stoked to to formally in...

In this episode we sat down with the founder & builder of Bender Bicycle Co., Will Bender to talk about how he came to starting his business & how he sets Bender Bicycle Co. apart through thoughtful design & utilizing 3D pricing tec...

We sat down with Max McManus, a co-founder of J-Walker Apparel which is a brand that was founded with to create specialized products focused toward body builders & serendipitously found themselves making a name in the action sports world af...

In this episode, we embark on a journey into the art of waiting & how it intertwines with the profound virtue of patience. Join us as we explore the challenges & rewards of embracing patience in a world that often races towards instant ...

Join us in this inspiring episode as we dive into the life and mindset of Robert Barranco, famously known as the ‘Homeless BMX Legend’, a remarkable individual whose quiet humility belies a passion for BMX, travel, and photography that has take...

Join us in this captivating podcast episode as we dive deep into the remarkable life & career of Anton Krupicka, renowned ultra athlete. In this engaging conversation, we explore the highlights of his professional journey & discover how...

In this episode, we had the pleasure of sitting down with the multifaceted creator Richard Krumm also known as Veesh. He’s has had a remarkable career as a professional BMX filmer & spent nearly a decade working full time for Cult BMX docum...

In this episode we sit down with longtime friends Chase and Jordyn, two inspiring individuals who have courageously departed from the traditional 9 to 5 grind to pursue their passions and defy societal expectations. Jordyn shares her exhilarati...

We sat down with Shyanne Orvis, a trailblazing angler who has defied expectations and shattered stereotypes in the world of fly fishing as a passionate fishing guide and advocate for women in a traditionally male-dominated sport.Growing...

In this episode we sit down with Elliot Wilkinson-Ray, the founder of Ripton and Co., an apparel brand specializing in performance denim products. Started in Aspen, Colorado, the company was launched in 2019 and has recently relocated to Boulde...

On this Scared of Normal episode we were fortunate enough to sit down with Charlie Weisel, a seasoned traveler who has ridden his custom-built Harley-Davidson chopper over 265,000 miles across29 countries, and through all 48 contiguous United S...

We sat down with longtime BMX entrepreneur Ronnie Bonner to chat about his tenure in the BMX industry & his roots of starting his first business in high school. Ronnie has started some of the most well known & respected BMX brands in th...

In this episode we sat down with longtime friend Kyle Wade for a thrilling ride as he shares his journey from a young boi tinkering with remote control cars/aircraft, being passionate about scootering, his transition to cars & the process o...

We had the pleasure of sitting down with musician, artist, creator, & educator Seth Beamer. Seth is an artist who is creating waves with his recently released music under his new self-titled project. In this episode, we dig int...

Join us as we sit down with Anthony Mikrut who is the VP of Sales & a Partner at Eminent Cycles - in this episode, we discover what sets them apart from the competition, explore their unique approach to product design, and learn how they ca...

On this episode of Scared of Normal we discuss the art of being scrappy, and how it can help you achieve your goals. Being scrappy means being determined, adaptable, and resourceful. It's not enough to have big goals and dreams, you must also h...

In this episode of Scared of Normal, we sit down with Chase Hawk one of the most influential BMX riders in the world as he shares stories of his journey from humble beginnings to becoming one of the most respected professionals to have ever tou...

In this episode of Scared Of Normal, we sat down to chat about the importance of having intention with the types of content you're consuming on the internet & how can positively or negatively affect your days.Learn more about Tracti...

In this episode of Scared Of Normal we sat down with Aaron Ross, a professional BMX icon and entrepreneur. Join us as we dive into the mind of this one of a kind, creative individual and explore his journey from BMX pro to becoming a successful...

In this episode of Scared Of Normal, we chat about the positive impact of incorporating reflection into your routine & then we do a deep dive/reflection on the 2022 year we've had here at Traction. Learn more about Traction or ...

 In this episode of Scared Of Normal we sit down with Adam Roye, a forward thinking creative centered in the BMX industry & founder of  Burn Slow

In this episode of Scared Of Normal, we chat about discovering an Attitude of Gratitude. Learn more about Traction or purchase coffee: https://traction.coffeeInstagram:Mike Murfitt:  https://instagram.com/mikem...

In this episode of Scared Of Normal, we sat down with professional snowboarder & coach Justin Reiter to talk about his love for the sport, how he discovered it, his career, & some of the choices he's made along the way! This episode is ...